So this is what it's about: design. Whether it be a new sample or loop library, or just a damned good mix of a damned good song, we do it every day.
Today, it's about subtractive shaping. Creation only by removing. So here's some eq racks for Ableton live 8.0. Three subtractive Eq's, one tilt, and two quasi parametric. If anyone mixes a song with only these eq techniques, I'd love to hear it.